Graphic design

Gervasi Solera Branding

Overview

A label concept for a new blend of wine produced by Gervasi Vineyards. Solera is a product mixed from multiple ages and profiles of wine. Given the way it was produced, the concept for the branding was to create a label that collaged different labels to reflect different aesthetics in label design from different time periods (similar to the way the wine is created from different ages).

My Role

Branding, Packaging Design

Who Was Responsible

Collaborated with Gervasi Vineyards for packaging for an in-class project.

Bottle

I ended up designing around 6 different labels, printed them, and then tore and collaged them by hand to create the final label. The final label is designed to appear as if over time the labels have been ripped off and reapplied, showing the history that comes with a unique blend of wine such as Solera. My design was not chosen for the final label, but was a finalist.

Packaging

The packaging is designed using assets and textures from the multiple labels created for the final bottle design. A tag tied to the top of the bottle gives additional information about Solera.