Civilization’s interior is wood paneled, dark, and picturesque - with a neon sign in the front window. The interior aesthetic is reminiscent of the type of cafe you’d come across in a Hemingway novel or Fellini film - however, Civilization has absolutely no branding to match. Even their to go coffee cups don’t feature their name or logo. The new logo’s retro aesthetic and inspiration has the potential to attract both those who identify it’s influence and younger audiences who are drawn to cafe’s with hip and modern branding.

Here are three logo variations, showing how the logo displays in black and white, with it’s border, and on its own - how you might see it on vinyl in a window.