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Graphic Design
An assortment of design work from the Clinic, projects done during school, and projects done with real-world in class clients
Although Graphic Design is not my professional focus, I think there is good insight in showing this type of work in a UX Design portfolio (despite many suggesting you just focus on case studies), I think highlighting some of these designs showcases my adaptability, my design background, and more insight into my personal aesthetic.
GRAPHIC DESIGN | Cleveland Clinic
Cleveland Clinic Diet App Logo
The Cleveland Clinic is launching a diet app partnered with another company that uses our branding, content, and doctor insight. The actual app was designed through the partnered company, however executives were unhappy with some of the design elements they were producing for it - so a custom logo was needed.
ROLES: GRAPHIC DESIGN, UI DESIGN, DESIGN THINKING
GRAPHIC DESIGN | Cleveland Clinic
Interactive Micro-Content
We use interactive micro-content across our sites and blogs. These interactive pieces can help explain serious medical topics in a condensed, user friendly way to patients, help traffic and time spent on page, as well as offer additional ways of connecting with our user base.
ROLES: UI DESIGN, DIGITAL CONTENT DESIGN, UX DESIGN, INTERACTION DESIGN
Graphic Design | Cleveland Clinic
Illustrations and Animations for Digital Products and Social Media
Apart from typical UX Design, I have also contributed and established a design style for illustrations and animations that are posted on our site and on social media.
ROLES: UI DESIGN, DIGITAL CONTENT DESIGN, BRANDING
Personal Work:
GRAPHIC DESIGN | Personal
BFA: The Commodity of Creativity
A BFA examining the harmful effects of fast fashion in relationship to the commercial art, advertising, and marketing that is used to whitewash and sell these harmful commodities - covering up the effects production has on the environment and the worker.
ROLES: RESEARCH, CONCEPT, PHOTO, LAYOUT DESIGN, PRODUCTION
GRAPHIC DESIGN | Personal
Law Firm Branding
A branding exercise for a law firm. Using unique and experimental typography to create a logo that balances classical and modern elements. Making sure the firm is seen as modern, yet conveying the associations of trust, structure, and professionalism that one desires when hiring an experienced lawyer.
ROLES: LOGO DESIGN, BRANDING DESIGN
Graphic Design | In-Class Client
Gervasi Solera Packaging
A label concept for a new blend of wine produced by Gervasi Vineyards. Solera is a product mixed from multiple ages and profiles of wine. Given the way it was produced, the concept for the branding was to create a label that collaged different labels to reflect different aesthetics in label design from different time periods (similar to the way the wine is created from different ages).
ROLES: BRANDING, PACKAGING DESIGN
GRAPHIC DESIGN | Personal
Civilization Cafe Rebranding
Rebranding a coffee shop in Tremont, giving the Cafe a logo that properly matches the aesthetic of its interior through references to vintage Italian packaging design and modern branding.
ROLES: BRANDING, PACAKAGING DESIGN
GRAPHIC DESIGN | Personal & In-class clients
Assorted Logos
A few other logo and branding designs done for school projects - a few with real world clients and others for personal projects.
ROLES: LOGO, BRANDING