Graphic designCleveland Clinic Diet App Logo
Overview
The Cleveland Clinic is launching a diet app partnered with another company that uses our branding, content, and doctor insight. The actual app was designed through the partnered company, however executives were unhappy with some of the design elements they were producing for it - so a custom logo was needed.
My Role
Design Lead, UI Design, Documentation, Design & Design System Thinking
Who Was Responsible
I led the design for the logo and collaborated with Stakeholders to finalize a final vision. I also worked along side the outside company that was building the Diet App.
Background
The new diet app is a subscription service that allows you to track diet goals, read personalized health data, and interact with Cleveland Clinic content. Everyone on our team came up with dozens and dozens of concepts that were repeatedly rejected.
I had hoped that the concepts of mine that would be chosen would be those that suggested a new design system for all of our app designs. Where they were consistently branded and identified (as seen in the attached image.)
The final design chosen didn’t use this approach but felt tied in to the design language of the actual app itself.
Other designs I created, with another logo showing how the same format could be recreated for other apps
Final Design
What the Design Represents
It’s pretty simple - the app design uses many circular charts to track your progress and growth with your health goals. The circle in the app icon represents one of these charts, while the stem and leaf make the circular element stand in for a piece of fruit - often associated with dieting. The gradient is used in the app and is a part of our design system.