Graphic design

Law Firm Branding

Overview

A branding exercise for a law firm. Using unique and experimental typography to create a logo that balances classical and modern elements. Making sure the firm is seen as modern, yet conveying the associations of trust, structure, and professionalism that one desires when hiring an experienced lawyer.

My Role

Logo Design, Branding Design, Typography Problem Solving

Who Was Responsible

Designers: Owen Smith

Logo

The letter mark was created by editing an existing typeface - modifying the structure of the letters so that each could fit and interlock together, signifying the structure and foundation the partners give to the firm.

Business Cards

A buisness card concept utilizing the logo created previously. Conceptually the text of the logo would have a gloss on the backside making it more readable and transparent over the letter mark. Ideally, the logo could be expanded on to create a more personalized experience for each of the partners.